Dec 2 2013
Online business competition is fierce today. The key is keeping up with the trends, and if you have not created a video to market your business, you are getting behind. Video marketing can be of great benefit to any business, and there is information provided here to help you make the most of this marketing tool
If you use YouTube, use its editing features. For example, you have the option to add annotations throughout your videos. You can share links, give more details about your product or even provide a coupon code.
As you create and edit your marketing videos, pace yourself and do not focus exclusively on minor production details. Large budgets don’t always mean great returns. Take a page from the playbook of major corporations like General Mills, Dell and Apple, which have enjoyed success simply by offering basic, no-frills videos.
When shooting a video it is okay to keep things simple with your equipment. There is more to a video than production value. Even large companies like Dell made tons of money by having individual employees produce simple demos.
People online today have short attention spans. The first 20 seconds are crucial. You should put a small tease in the beginning of the video so that your customers stay interested.
If you are using the video to tempt people to buy a product and/or service, you must provide a link for them to use to make the purchase. However, the best location to place this link is within the actual media player’s frame itself. This way, this link will be there in case people end up sharing the video somewhere else.
Each video should be about a precise topic. Lack of preparation can cause you to stray. Create an outline of your video, and stick to this outline when shooting the video. Remain on-topic and focused to succeed with video marketing.
Honesty is what people want! If you want to make videos, make sure the topic is really interesting to you. When you talk about something you love, you’ll seem happier and more honest and your viewers will react positively to that.
Video analytics are a must-have to get the most from your marketing videos. Find out the origin of the traffic, the time of viewing and the number of times the video is viewed. You can use all of this information to learn more about your potential customer base.
There are various ways video marketing can benefit your business. You can give yourself a more visible profile or develop a reputation as an authority. Create a solid plan and try out a video marketing campaign. Your business will benefit from it quickly!